Why didn’t we sell NowSync for $5 million dollars?

When you’re faced with an offer that many would call “the deal of a lifetime,” you inevitably start to wonder if you’re doing the right thing by turning it down. That’s exactly the situation our team found itself in when investors offered to buy NowSync for an impressive $5 million.

Proposal History

NowSync started as a small project aimed at improving workflow synchronization. We have always believed that our mission is not just to make money, but to change the way teams work together. So when we were noticed by the big players in the market and made the offer, we felt a mixture of pride and doubt.

On paper, $5 million sounds impressive, especially for a company in a growth stage. It could mean financial security for the team, an opportunity to invest in other ideas, and even a chance for some of us to take early retirement. But every proposal isn’t just about the money.

Main reasons for refusal

We believe in the future of the product — Over the past few years, NowSync has become not just a tool, but an ecosystem that connects people and processes. We see customers using our platform and how it helps them save time and achieve goals. The growth potential is huge and we are confident that we can exceed the amount offered in the future.

That’s our mission. For us, NowSync is more than a business. We built it to solve real problems that teams face. Selling it would mean handing over control of the future of the product, and we’re not sure the buyer would hold the same values.

Team and Culture — Our team is more than just employees, it’s people who share our passion and goals. A sale could have entailed changes in structure, culture, and even product vision that could have destroyed our unique atmosphere.

What’s next?

By backing out of the deal, we have accepted the challenge. We recognize that there is a lot of work, risk and possibly failure ahead of us. But we also realize that right now we are building more than just a successful business. We are building a platform that can change the way millions of people approach work.

Now we are focused on improving the product, expanding functionality and entering new markets. We believe that this strategy will meet our expectations and prove that we made the right choice.

Lessons we’ve learned

• Money isn’t everything. Not every large sum of money is worth giving up.
• Values are more important than benefits. If you lose control of your product, you lose its soul.
• Believe in yourself. Even if you are called crazy, listen to your inner feeling.

As we continue on our journey, we are grateful to our users, investors and team for their support. This is just the beginning of the big NowSync story, and we look forward to continuing it.